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Commitment – February 1st, 2018
 

In 2017 after the launch of Algarithm I decided that I would make a significant dietary and lifestyle decision – I chose to become a vegetarian. Truthfully, it had a commercial element to it, I felt it was critical that my lifestyle be aligned with the brand that we were trying to build. I believe it was important to “walk the talk,” and as we grow the business it will be important for those who work for the company to believe in the message and mission as well – albeit not everyone is going to be a vegetarian or vegan.
 

It is an important point to note that my decision didn’t only have commercial reasoning and it actually wasn’t a tough decision to align my personal dietary regime with the Algarithm brand. 2016 was designated the International Year of the Pulse by the UN, and in that year I was increasingly introduced to pulses and their health benefits, through my work at POS Bio-Sciences. I began to consciously exchange pulses for beef in sauces and other meals (tacos & quesadillas mostly!). As I read more about the health benefits for my family and the impact industrial livestock agriculture has on the planet that my daughters will inherit, I felt it was a small step I could take to contribute.
 

From past experiences (quitting smoking after 10 years – aligning with the birth of my first daughter) I also like many people, need a project or motivating factor to get me to take that leap when engaging something new and challenging. For me Algarithm was the opportunity to align my brain and will to do something that I believe is better for me and better for our planet – albeit a very small effort.
 

BK